As a small business owner, you have heard all the hype. You know you need to have a presence online in order to survive in today's technology-driven business world. Yet, online marketing is a mystery to many small business owners. And even more intimidating, is local marketing.
As a small business owner, you have many different ways to market your business. When operating in today’s age of advanced technology, it is important to choose the strategies that are going to get you the best return on your investment of time. To that end, YouTube marketing is something that you need to be doing to ensure you are connecting with your current and potential customers or clients.
How you sort your AdGroups and put your text ads and keywords inside them can make all the difference between a successful campaign and a total dud. In this article, you'll learn why AdGroup sorting is so important and the optimal way in which to sort your AdGroups.
Happy New Year! This greeting is going out later than i had planned but i have been busy working on some new services to help drive more customers to your business.
Many of us have set goals of increasing business in 2017 and my goal is to provide tips/tricks and ideas to help you do so. […]
An AdWords ad with a high click-through rate - or CTR - will receive more clicks and cheaper bids, which leads to higher earnings. Below are a few tips explaining how to write copy that will inspire more people to click on your ads.
Your Quality Score heavily impacts your ad position, cost per click (CPC) and return on investment (ROI). Exactly how does that happen?
Have you ever been out with someone only for them to stop to ‘check in’ to the place that you have just entered? This behavior might seem odd at first, but what they’re actually doing is using Foursquare to publicly share the fact that they’re in that place with you at that time.
Success in AdWords isn't just about setting up a profitable campaign. It's also about fine-tuning a working - or near-working - campaign to improve its ROI. Oftentimes campaigns won't be profitable right from the start. If your campaign is losing 30% from day one, there's a very good chance that with some fine-tuning, you'll be able to make that profitable.