About Shonda Rogers

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So far Shonda Rogers has created 58 blog entries.

10 Amazing (and free) PPC Tools

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As a local business owner, you should be focusing your marketing efforts on driving traffic to your website. Pay-per-click advertising is one of the fastest ways to get quality traffic, but if you want to build a successful PPC campaign for your small business, there’s no need to go it alone.

How to be Successful on TWITTER

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As a small business owner, you’re probably thinking, “How can a social platform like Twitter impact my business? What can I really say in 140 characters?” If this sounds like something you would say, you could not be farther from the truth.

Social media has proven to be an effective marketing strategy for small businesses. With […]

Great Ways to Keep your Customers Coming Back for Life

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Often, business owners mistakenly chase new leads without considering resources and opportunities that are already in front of them. If you have a website and you’re focusing only on getting new visitors, you’re probably missing the opportunity to get business from your current visitors.

Don’t Believe the Hype: 10 SEO Myths Revealed

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As a small business owner, you have heard all the hype. You know you need to have a presence online in order to survive in today's technology-driven business world. Yet, online marketing is a mystery to many small business owners. And even more intimidating, is local marketing.

5 Killer YouTube Strategies for Success

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As a small business owner, you have many different ways to market your business. When operating in today’s age of advanced technology, it is important to choose the strategies that are going to get you the best return on your investment of time. To that end, YouTube marketing is something that you need to be doing to ensure you are connecting with your current and potential customers or clients.

Intelligent AdGroup Sorting Can Increase CTR and ROI

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How you sort your AdGroups and put your text ads and keywords inside them can make all the difference between a successful campaign and a total dud. In this article, you'll learn why AdGroup sorting is so important and the optimal way in which to sort your AdGroups.

Happy New Year 2017

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Happy New Year! This greeting is going out later than i had planned but i have been busy working on some new services to help drive more customers to your business.

Many of us have set goals of increasing business in 2017 and my goal is to provide tips/tricks and ideas to help you do so. […]

Quality Score 101: What Does Google Look For?

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Quality Score is one of the most important, yet, least understood aspects of the Google AdWords equation. Part of the reason why Quality Score is so poorly understood is that Google provides only very basic information about its formula.

4 Awesome Copywriting Tips That Will Increase Click-Throughs

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An AdWords ad with a high click-through rate - or CTR - will receive more clicks and cheaper bids, which leads to higher earnings. Below are a few tips explaining how to write copy that will inspire more people to click on your ads.

Finding and Selecting Profitable Keywords

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Perhaps the most important element in all of Google AdWords is your keywords. A mediocre ad with a killer keyword list will convert far better than a great ad with a mediocre keyword list. To succeed in the AdWords game, you need low-cost keywords that convert at strong ROIs.