Use WordPress to Make the Most of Social Media

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With the vast majority of Americans using social media, small businesses may be tempted to utilize these platforms instead of running their own website. This seems to make sense because social media sites and business websites offer similar tools.

Questions to Ask a Facebook Marketing Consultant before You Hire Them

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Creating a Facebook page for your small business is easy, but maintaining it and keeping it constantly up to date takes some time and commitment. If you are too busy running your small business to have time to constantly work on its Facebook page then you may want to consider hiring a marketing consultant.

Good Ideas for Updating Your Business’s Facebook Page

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Once you have created a Facebook page for your small business and starting making friends on it you will want to do a couple of things to make sure that you are getting the most from it.

Reasons Why Your Business Needs a Facebook Page

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If your small business doesn’t already have a Facebook page set up then you are already behind the times. It is a well-known fact that Facebook is changing how businesses of every size are marketing themselves to their customers and establishing their brand’s image. Facebook is where your business’s customers are, so it is where you need to be!

How to be Successful on TWITTER

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As a small business owner, you’re probably thinking, “How can a social platform like Twitter impact my business? What can I really say in 140 characters?” If this sounds like something you would say, you could not be farther from the truth.

Social media has proven to be an effective marketing strategy for small businesses. With […]

Quality Score 101: What Does Google Look For?

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Quality Score is one of the most important, yet, least understood aspects of the Google AdWords equation. Part of the reason why Quality Score is so poorly understood is that Google provides only very basic information about its formula.

Finding and Selecting Profitable Keywords

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Perhaps the most important element in all of Google AdWords is your keywords. A mediocre ad with a killer keyword list will convert far better than a great ad with a mediocre keyword list. To succeed in the AdWords game, you need low-cost keywords that convert at strong ROIs.

The 7 Best Small Business Social Media Tools of 2016

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Owning a small business can be the most exciting thing that any person can possibly do. The challenges of reaching out to customers, successfully identifying and entering markets, and keeping a competitive edge over the competition can easily take over every waking moment.

How to Turn Facebook Fans into Paying Customers

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Even if your business has an enormous presence on Facebook, you may still be struggling to get new clients. Why is this? Well, in part, it’s because you’re not doing a good job of turning those fans into actual paying customers. You have done a great job with the first step in the process, which is attracting people on Facebook and ultimately building a raving fan base.

7 WAYS LinkedIn WILL HELP YOUR BUSINESS

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LinkedIn may not be as prevalent as Facebook, Twitter and other social networking websites; nevertheless, it has established its niche as a business tool for small to midrange companies who want to network and reach their intended market.