An AdWords ad with a high click-through rate – or CTR – will receive more clicks and cheaper bids, which leads to higher earnings. Below are a few tips explaining how to write copy that will inspire more people to click on your ads.
The Best Way to Use a Keyword in Titles
When using a keyword in your title, use bold letters to focus the attention on the keyword and to magnify the importance of your advertised message. Carefully consider one bold keyword, such as “coupon” or “free”, that will attract attention.
Echo Your Competition’s Ads
Figure out what is working well in your competitors’ ads. Split test a simulation of their style to find out if you may benefit from that style as well.
Successful Headline Techniques
Consider using one of these time-tested and proven AdWords tactics that works well in most markets.
- Shocking or Controversial Titles
Highly controversial or shocking headlines draw attention that leads to clicks. For example, a caption such as “Will Social Security Die with Baby Boomers?” could generate a high click-through for keywords associated with social security.
- New Discoveries or Facts
Exposing fascinating facts or recent discoveries often attracts a high click-through audience. For instance, announcing that a “gluten-free diet” may actually be unhealthy for many people would definitely pique the interest of gluten-free diet supporters and those who have been debating whether to switch to a gluten-free diet or not.
- Feature “Read Before Buying” Headlines
If you’re offering particular products, tempt the audience with the “Don’t Buy [X] Before You Read This” headline.
- Strong Benefit Statements
A good benefit statement tells the audience how they’ll benefit by using your product. This strategy has been used time and time again throughout the ages because it works.
Call to Action
Requesting action from people can significantly impact your CTR. Although, phrases such as “click here” aren’t allowed in AdWords promotions, words like “visit now” or “see inside” are allowed. Including an allowed call to action at the conclusion of your ad will likely increase your click-through rate.
Acquiring a higher CTR will lead to more clicks, an increase in ROI and an improved Quality Score. Try some of these tips to help increase your overall CTR.