What Video Can Do for Your Social Media Marketing Campaign

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Social media marketing requires effort. Business owners and other professionals try to build their followings to raise awareness about their endeavors. Consistently posting on a social media page helps with this goal. Posting just words and images might not be enough to stimulate interest and actions on the part of followers. Taking an extra step […]

The Secrets to Effective Marketing Explained

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Marketing is a wide field, so many things that you are currently doing may fall within this category without you ever realizing it. Yet, it is vital to step back frequently and think about what marketing activities are affecting your company’s bottom line the most. Here are some key takeaways that you need to consider.
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Use WordPress to Make the Most of Social Media

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With the vast majority of Americans using social media, small businesses may be tempted to utilize these platforms instead of running their own website. This seems to make sense because social media sites and business websites offer similar tools.

Make Your WordPress Site Mobile Friendly

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Have you viewed your business website from a smartphone or tablet? Your customers probably have. If your site isn’t optimized for mobile use, you have some work to do.

Avoid These Common Website Design Mistakes

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There’s no shortage of website design software. There are even options to design a website at no cost. All of the options can be overwhelming for someone running a small business. Among all the desirable elements you can add to your website design, there are certain things you should avoid. Here are some mistakes you should avoid when you’re creating your business website.

Your Best Customer Reviews and Testimonials – How to show them off

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We all know that complimentary reviews are important to marketing your products and/or services. Real customer reviews are often viewed as more trustworthy than what you have to say about your business. This added credibility can lead to an increase in conversions and revenue.

How the Google Search Results Page Can Impact Your Business

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Ever since the latest Google search results page rolled out in February 2016, it has been creating a stir among advertisers. Before the change, there were three Google AdWords pay-per-click ads above the search results and several down the right side of the page. Now, things are different.

Getting Your Ad in Google’s Top 3 -Tips and Tricks

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The switch from the 7-pack of ads to a 3-pack has had a serious impact on digital marketing for local businesses. If it was difficult to be featured with 7 spots available, it’s going to be harder now. While it may seem like those 3 spots are out of reach, the good news is that your business can be featured there.

Questions to Ask a Facebook Marketing Consultant before You Hire Them

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Creating a Facebook page for your small business is easy, but maintaining it and keeping it constantly up to date takes some time and commitment. If you are too busy running your small business to have time to constantly work on its Facebook page then you may want to consider hiring a marketing consultant.

Good Ideas for Updating Your Business’s Facebook Page

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Once you have created a Facebook page for your small business and starting making friends on it you will want to do a couple of things to make sure that you are getting the most from it.