Quality Score is one of the most important, yet, least understood aspects of the Google AdWords equation. Part of the reason why Quality Score is so poorly understood is that Google provides only very basic information about its formula.
An AdWords ad with a high click-through rate - or CTR - will receive more clicks and cheaper bids, which leads to higher earnings. Below are a few tips explaining how to write copy that will inspire more people to click on your ads.
Your Quality Score heavily impacts your ad position, cost per click (CPC) and return on investment (ROI). Exactly how does that happen?
Have you ever been out with someone only for them to stop to ‘check in’ to the place that you have just entered? This behavior might seem odd at first, but what they’re actually doing is using Foursquare to publicly share the fact that they’re in that place with you at that time.
Success in AdWords isn't just about setting up a profitable campaign. It's also about fine-tuning a working - or near-working - campaign to improve its ROI. Oftentimes campaigns won't be profitable right from the start. If your campaign is losing 30% from day one, there's a very good chance that with some fine-tuning, you'll be able to make that profitable.
For any business with an online presence, the most important role of a website is likely going to be to attract more customers. If you design your website correctly, it should provide a huge ROI, as those who land on your page are potential opportunities to make a profit and form a relationship.
Not too long ago, business reviews were written by subject-matter experts and printed in well-known publications. In today’s world, that’s simply no longer the case. Nowadays your customers can easily voice their opinion and experience they had with your business online for the world to see.