Owning a small business can be the most exciting thing that any person can possibly do. The challenges of reaching out to customers, successfully identifying and entering markets, and keeping a competitive edge over the competition can easily take over every waking moment.
With the social media craze these days, email marketing for your small business is easily neglected. After all, does anyone actually use email anymore? As it turns out, yes, many people do. The truth is that three times as many combined users on Facebook and Twitter still use email.
By now, you’ve probably heard the phrase that “Content is King”. Throughout all of the algorithm updates Google has released over the last few years, one thing has never changed. Google loves to index fresh content. Content marketing is a remarkable strategy that locates and attracts devoted customers, and it’s increasing in popularity.
The most popular trends in digital marketing today are social media and content marketing. This is quite understandable. After all, content marketing is the “white hat” SEO strategy that Google loves, while social media marketing takes advantage of the ongoing fascination of the masses for Facebook, Twitter and YouTube.
Why should you care about online reviews for your business? A highly rated product or service will increase the likelihood of purchase up to 55%. When it comes to quality of service consumers are willing to pay up to 99% more for an excellent rating then a good rating.
If you’re not marketing your small business with newsletters, you need to seriously consider it! The fact of the matter is that newsletters give you, as a business owner, another chance to connect with your audience. Furthermore, newsletter marketing is something that your competition may not be doing, so it will give you a […]
You’ve done it – taken the plunge and entered the online world. You are even using social media now for your business. “But do I really need to worry about online reviews from my customers?” The short answer is YES!