Recent research has indicated that most consumers rely on reviews they read online to make purchasing decisions. Thus, you need to accumulate as many positive reviews as possible and know how to use negative reviews to your advantage.
When searching for products, services or information online, have you ever come across review sites like Google Places, Yelp or CitySearch? If you own and operate a business, claiming your local listings is a wonderful way to attract new customers or clients.
If you use one of the popular review sites online like Yelp or TripAdvisor before making a purchase or booking a flight, you have used the power of online reputation to form an educated opinion about whether a company is right for you or not.