LinkedIn may not be as prevalent as Facebook, Twitter and other social networking websites; nevertheless, it has established its niche as a business tool for small to midrange companies who want to network and reach their intended market.
Facebook may have started out as a way for teenagers and college students to easily connect, but it’s become much more than that - much more, with business's counting on Facebook advertisements to increase sales. Today, the social network’s 1 billion user base is a goldmine for businesses looking to grow their brand.
LinkedIn is the most effective social platform for generating B2B leads. What better way to really market your business than by having your colleagues and clients endorse your expertise, products and services.
Social media has been seen as a helpful marketing tool for quite some time now. The millions upon millions of people using websites such as Facebook and Twitter makes it an incredible place to increase traffic for those who can use it effectively.