Blogging is important for a few reasons....For one, it creates content and keeps your website fresh and informative – search engines like that.
You run a small local business, not a megastore or a high-traffic multilevel marketing website; so do you really need to have a blog? In today’s hyperconnected digital world, the answer is a resounding yes.
The owner of a small business, especially in a small town, may believe that they don't need to do any internet marketing. Perhaps they figure they already have loyal customers, or maybe they think they are too small, or it could be that they are intimidated by the latest technology. All of these are, to be blunt, excuses.
As a website owner or business owner you have to know the benefits of SEO (search engine optimization) to your business. In regards to the internet there's much more going on as far as searching is concerned and much less happening as far as browsing. If you want your website or business to expand and get more traffic and possible customers then you need to understand the greatest way for them to get there is with the search engines.