MOBILE WEBSITES

What is a Mobile-Ready Website?

A “stand-alone mobile site” is a separate site that is built to specifically fit on hand-held devices and tablets. While the look and feel should remain similar to your main website, they include bigger, thumb-friendly buttons, less content, and fewer graphics than what appear on your main website.

When a mobile user visits your site from their mobile device, they will be automatically re-directed to the mobile version.

A “mobile responsive website” is one that automatically resizes itself based on the screen size of the device being used. This option simply makes your existing website display comfortably on mobile devices; without the need to create a separate site and domain.

Even though they go about it in different ways, the end goal is the same to create a positive experience for mobile users that doesn’t require a bunch of pinching, scrolling, and slowness.

Mobile Websites Are Crucial Because, According to the data:

• 50% of all web traffic is now mobile
• 9 out of 10 mobile searches lead to action such as a phone call or store visit
• 70% of them lead to action within one hour
• 50% of consumers using a smartphone visit a location within one day of their local search; for computers and tablets, that number is significantly lower at 34%
• 19% of CONSUMERS MADE UNPLANNED VISITS to a location after seeing a relevant local ad served up via smartphone

 
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