The world of digital marketing can be a challenging and confusing place, and so getting things right isn’t always easy. In order to be successful, it is necessary to have a clear strategy and take consistent action on a regular basis. If you’re looking to take your digital marketing to the next level, here are five common mistakes to avoid…
Having no strategy
Perhaps the biggest mistake businesses make when it comes to digital marketing is having no clear strategy in place. It’s simply not enough to create a website, throw up a Facebook page and then just hope for the best.
To be successful, businesses need to get clear on what they want to achieve with their digital marketing efforts and then put together a realistic plan for achieving their goals. Don’t attempt to do anything without firstly knowing WHY you are doing it and WHAT you want to achieve.
Trying to do everything
Many businesses try to take advantage of all the opportunities digital marketing offers without firstly prioritizing what would work best for their individual business. It is much better to start small, find out what works and then expand your strategy from there.
In addition, it is a big mistake to try and do everything yourself. Don’t be afraid to outsource tasks or partner with an experienced digital marketing freelancer or agency (if you can afford to).
Not taking consistent action
A big mistake many people make with digital marketing is not taking consistent action. You only have to look at the number of dormant company Facebook pages or out-dated websites to see that this is true. It’s not enough to do some digital marketing for a few weeks and then expect to see successful results. You really need to take consistent action over the long-term.
Putting out poor quality content
If you are engaging with content marketing (and you really should be!), always make sure that the content you are putting out is actually relevant and useful to your target audience. Many businesses think that ‘content marketing’ means making a blog post that contains one ‘useful’ tip and then rambles off into a long, boring sales letter. Make sure that the content you put out is of good quality!
Not tracking your efforts
In order to be successful with digital marketing, you need to constantly track your results so that you can refine and improve on your strategy over time. If you don’t track your results, how will you know when you’ve achieved your goal?
Avoid these five mistakes and you’ll be ahead of most of your competitors.