Why should you care about online reviews for your business?
Of those surveyed, 41% of respondents said they read 4 to 11 reviews before they felt comfortable making a purchase.
81% of consumers have changed their mind about making a purchase based on negative reviews they found online.
90% of consumers say they would be less likely to make a purchase with a business that does not reply to posts comments or reviews on social networks.
A highly rated product or service will increase the likelihood of purchase up to 55%.
When it comes to quality of service consumers are willing to pay up to 99% more for an excellent rating then a good rating.