With the vast majority of Americans using social media, small businesses may be tempted to utilize these platforms instead of running their own website. This seems to make sense because social media sites and business websites offer similar tools. Still, there are things that your own website provides that you can’t find on social media. Additionally, content management software (CMS) like WordPress can help you integrate social media with your business website so they work together to bring in new customers.
Why you still need a company website
In addition to social media, a website is invaluable to your company. Here are just a few reasons:
- Your site, your rules: When you create a website, you own the content. When you operate an account on a social media site, you are subject to the policy changes of that site. Your own site will always have its own domain name. Social media is a great way to expand your reach and engage with customers, but you don’t have control over how the site is run. Also, on social media, your content will be associated with their brand more than it is associated with yours.
- Control over distractions: Social media can include chats, games, competitor ads, and lots of social features. There’s a lot that will keep your potential customers from focusing on your content. With your own website, you don’t have to worry about ads linking to your competition or distractions that will take potential customers elsewhere on the site.
- Credibility: While a social media account is helpful, it still looks like all of the other social media accounts. When you have your own professional website, you add authority to your content. Your business isn’t just another account on social media, it has its own standing and credibility.
Using WordPress, you can incorporate social media into your site. You can have the reach and added engagement of social media along with the control of your own site. The best way to represent your brand is on a platform that gives you total control, and that can only be found on your own website.